1974
Establishment of Tahshinan
Mr. Tseng, founder of the company, established his business in Dadaocheng to trade in dried and preserved foods, supplying to distributors, wholesalers, and food processing plants nationwide.
Helping Japanese and other International
Brands Get into and Thrive in The Taiwanese
Food Market for Over 20 Years
Food & Kitchenware Import and Distribution.
Fluent in Japanese and English.
Years of experience distributing for a major Japanese food brand while
ranking in the top 3 for its global sales volume.
Tahshinan
THE TAHSHINAN
ADVANTAGE
- Wealth of experience in international and local collaboration
- Experts on Taiwanese/import laws and regulations
- Highly proficient in Japanese and English
- Customized Taiwanese market development planning: Based on brand size and demand, we formulate the right retail channel/sales strategies, come up with long-term marketing plans, and put them into action.
- All-in-one team: market research, sales, marketing, customer service
OUR SERVICES
Market Research
Hit the Stores
Retail channel suggestion, optimal shelving, and maintaining relationships with channels
Restaurant Supply
Food and beverage industry promotion and sales campaigns
Localized Marketing
Large-scale events, store samplings and face-to-face sales…etc
Staff Management & Training
Customer service
Customer complaint processing
RESTAURANT
SUPPLY
Lots of Experience with Longstanding Partners
Over 10 Years of Experience in Food Wholesale
Strong Partnerships with Downstream Distributors for More Than 30 Years
More Than 700 Partner Restaurants Over the Years
- All Kinds of Clients From All Over Taiwan!
Customers served directly by our sales personnel.
TYPES OF FOOD-INDUSTRY BUSINESSES
Corporate groups, Japanese chains, independent Japanese restaurants, SMEs, food processing plants, etc.
RETAIL CHANNELS
More Than 20 Years of Experience in Taiwan
We are thoroughly experienced in retail channel collaboration and management, understanding the diversity of channels in Taiwan and their various operation and development strategies. We link large, medium, and small channels and have longstanding logistics resources to ensure your products make it big in Taiwan.
80% Retention Rate for Products
We Bring to Taiwan’s Market
With 50 years of experience in Taiwan's food market, we have unmatched insight into the preferences and buying habits of consumers all over Taiwan. We help with mapping consumer profiles, analyzing product selection, and developing and implementing customized strategies to bring products to the optimal channels and thus maximize sales potential.
GET YOUR PRODUCT IN THESE STORES
CONVENIENCE STORES
4,024 +
Stores
(2022)
6,500 +
Stores
(2022)
SUPERMARKETS
1,124
Stores
(2022)
168 Stores (2022)
802 Stores (2022)
SPECIALTY CHANNELS
Premium supermarkets / Department stores / Japanese supermarkets / Organic stores
9 Stores (2023)
132 Stores (2023)
8 Stores (2023)
132 Stores (2023)
MASS MERCHANDISERS
E-COMMERCE
22+
Stores
(2022)
68+
Stores
(2022)
No.1 overseas
e-commerce platform in Taiwan (2022)
No.1 local
e-commerce platform in Taiwan
(2022)
MASS MERCHANDISERS
E-COMMERCE
22+
Stores
(2022)
68+
Stores
(2022)
No.1 overseas
e-commerce platform in Taiwan (2022)
No.1 local
e-commerce platform in Taiwan
(2022)
O2O, ONE-STOP SHOP FOR EVERYTHING YOU NEED
Market Research
With our insight into the Taiwanese market and consumer behavior, we help clients formulate long-term sales and marketing strategies.
Optimal Shelving and Maintaining Relationships with Stores
We make sure to get the best spots on the best shelves, visiting regularly to maintain good relationships with stores.
Real-time Analysis of Sales
We provide monthly sales reports and sales strategy recommendations.
Warehousing and Logistics
Our warehouse management team and logistics ensure proper storage and timely delivery.
CAMPAIGNS
We organize food samplings, new product launches, special promotion displays, brand interaction events, etc.
FOOD SAMPLING MAJOR STORES
We collaborate with major retail stores to hold samplings on holidays, giving us a chance to have face-to-face interaction with consumers.
FACE-TO-FACE BRAND INTERACTION BOSCH HOME APPLIANCES: COOKING DEMO SERIES
We co-organized a series of cooking events with Bosch, a leading European appliance brand, making quite an impression as participants could sample products and watch chefs cook.
ONLINE EXPOSURE
We organize various online promotions, conduct word-of-mouth marketing,
work with KOLs, and do so much more to promote products with potential.
BUZZ MARKETING WORD-OF-MOUTH MARKETING IN POPULAR FORUMS
We observe discussion trends in popular forums and participate in them to attract potential customers and accelerate the spread of the brand reputation.
INFLUENCER MARKETING ONLINE PROMOTION
We do exclusive collabs with influencers to boost product reputation and visibility among potential consumers.
DIGITAL MARKETING ICOOK CURRY RECIPE CAMPAIGN
In cooperation with the largest cooking platform in Taiwan, we invited consumers to develop new recipes for the products of a certain brand to boost consumer participation, the connection between the brand and cooking, and the brand’s online assets.
ABOUT TAHSHINAN TRADING
Tahshinan Trading Co., Ltd. was founded in 1974 and has been based in Dadaocheng ever since. We started out by dealing in large quantities of groceries, general merchandise, and agricultural/aquatic products, supplying them to mass merchandisers and wholesalers. With our solid reputation for the quick delivery and stable supply of high-quality products, we are well known in the industry, a testament to that being our nearly 20-year partnership with the Japanese S&B Corporation. We have also been an important supplier to retail channels of all kinds in Taiwan for more than 20 years. In addition, we developed Taiwan’s only Japanese-packaged vegan curry block based on Taiwanese people’s preferences, and it’s been a hit. We have the biggest portfolio of curry and related seasonings in Taiwan and have remained one of the top three distributors in global sales for S&B for years. In the future, through our exceptional team, online and offline marketing strategies, and long-established connections, we look to keep growing as a one-stop service provider in importing, inventory, and sales while developing exclusive products that meet local needs. We are also expanding into consulting in the aspects of ingredients, meal item suggestions, price and cost calculations, providing the latest post-sales news, and developing new menus to meet the needs of Taiwan’s food service professionals in entrepreneurship, transformation, and R&D.
CHRONICLE OF EVENTS
1974
Expansion of the Import Business
Tahshinan began importing merchandise from more countries and regions, expanding the scope to Japan/Korea/Hong Kong/Italy/USA/etc.
1988
Expansion of the Scope of Imported Products
The second-generation took over the management of Tahshinan, and added seasoning and spices to the product line.
2001
Collaboration with S&B
Tahshinan started a long-tern distribution partnership with S&B Foods Inc. in Taiwan.
2005
Exclusive Distributor of S&b Wasabi Paste
Tahshinan jointly researched and developed products with S&B, and launched a very spicy wasabi paste suited to Taiwanese tastes. The company obtained the exclusive distribution rights of S&B Wasabi Paste in Taiwan.
2006
Exclusive Distributor of S&B Golden Curry
Tahshinan introduced S&B's iconic curry product that has been a bestseller in Japan for 50 years and obtained the exclusive distribution rights.
2007
Expansion of Channels
Tahshinan commenced collaboration with PX Mart and Carrefour.
2007
R&D of S&B Vegan Curry
Tahshinan co-launched S&B Vegan Curry with S&B, which meets special vegetarian dietary habits in Taiwan and still holds the top market share of vegan curry blocks in Taiwan.
2009
Expansion of Channels
Tahshinan commenced collaboration with RT-Mart.
2010
Launch of the Restaurant Channel
Tahshinan started the sale and distribution of commercial-use products and began to serve chain, and food establishments in Taiwan.
2013
Launch of the Self-owned Brand
Tahshinan developed and launched the More Way Kelp for sale in retail chains such as PX Mart and RT-Mart.
2015
Expansion of channels
Tahshinan commenced collaboration with Wellcome Group (Wellcome, JASONS Market, etc.)
2015
Launch of Consultancy Services
Tahshinan expanded its business scope and started offering consulting services for the food service industry, providing assistance with restaurant ingredient consultation and menu development.
2017
Expansion of Channels
Tahshinan commenced collaboration with FamilyMart and the Japanese convenience store chain KALDO.
2019
Expansion of Channels
Tahshinan developed More Way Curry Sauce for commercial use and supplied it to food service establishments across Taiwan.
2020
Expansion of Channels
Tahshinan commenced collaboration with 7-Eleven
2021
Expansion of Channels
Tahshinan commenced collaboration with MOMO and Shopee, and set up its own e-commerce platform Zào Market to expand online sales channels.
CONTACT US
Partner with Tah Shi Nan to bring your products to the huge, promising Taiwanese market!
